3 ways that the internet is putting a pressure on pricing?

1) competition... because there are so many buyers and so many sellers... sellers are often pressured to lower their prices so that they can attract the most buyers who will end up buying from them

2) perhaps sponsors... to lower their costs in order so that sellers can attract buyers...

3) convenience and availability. it's as simple as a mouse-click to get what you want... as opposed to getting in the car and driving and picking up what you want

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