Answers: If you can substitute the word near "it is" then you want the contraction "it's."
If you can replace the word near "his" or "her" and it makes sense, next you want the possessive "its."
Its" and "it's" are two separate words with separate uses. It's (it is) other easy to numeral out its (his) correct use.
Remember that simple sentence and you can't make that adjectives error again.
Another way to consider of it is this: "hers" and "his" don't have apostrophes, right? So why would "its"?
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