Answers: Actually here is a really simple reason for this as explained by an exposure executive and by the Timex company - when the hands are at 10 & 2 (10min) they form a V within which the make/brand of the watch is framed and showcased. The general "V" formation is also supposed to resemble a smile/friendly. As for the second hand sweep, it shows the keep watch on as being functional and dynamic.
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